We are a mid-sized ASX listed company with multiple divisions, specializing in the Search Engine industry and Online Advertising looking for an experienced Search Engine Marketing & Optimisation specialist, with a proven track record in managing online marketing spent across a multitude of web properties.

Search Engine Marketing & Optimisation Specialist

• Superb opportunity with Australian Search Engine
• Variety of Web Projects
• Central Melbourne Location
• Listed ASX Organisation
• Role with variety

You will be responsible for maintaining, improving and developing Search Engine Marketing campaigns, assisting with search engine optimization strategies and various other online marketing activities.

This is a multi-faceted role, requiring experience with the use of multiple advertising platforms (Google, Yahoo and other major Search Engines), solid Microsoft Excel skills and a solid understanding of structuring, monitoring and reviewing CPC advertising campaigns.

Reporting to the General Manager, you will undertake a variety of tasks working in the Search Division of the organization.

Key tasks and responsibilities:

• Create and manage multiple paid search engine marketing programs across a broad range of business categories.
• Manage bids and positioning on pay-per-click search engines
• Maintenance and continual development of keyword databases
• Weekly reporting analyzing ROI’s for multiple web properties

Career Experience and Skills

• 2 years+ experience in developing and maintaining web marketing campaigns with Google Adwords and other Ad platforms
• Optimisation experience in ad creation and keyword selection
• Solid understanding of the keyword bid process
• Analyse keyword cost, positioning & return-on-investment (ROI) and optimise bids and keyword selection
• Solid Microsoft Office skills
• Ability to produce weekly reports based on financial, analytics and market data
• Bachelor Degree (Science, Arts, Marketing, Business or other related discipline)

You will have an analytical approach to your role; ensuring problems are resolved in a timely manner.  You will have good time management skills, ensuring multiple requirements are managed and tasks completed in set time frames.

 Is this role for you?

• Melbourne

• Internet/Multimedia Dev.