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Our Blogs The BeerFiles Adobe poised to take media player market from Microsoft
Our Blogs The BeerFiles Adobe poised to take media player market from Microsoft | Adobe poised to take media player market from Microsoft |
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| Written by Stan Beer | |
| Wednesday, 18 April 2007 | |
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But wait there's more! The new Adobe Media Player, currently on show at the NAB 2007 expo, will enable content producers to embed advertising in downloaded videos, thus enabling them to monetize and protect the value of copyrighted content. So what has Microsoft got to offer? A new browser-based video technology called Silverlight that it believes can outshine Flash (forgive the pun - there have been so many). It is a competing technology but it's not a paradigm shifter or market disrupter The way I see it Adobe would appear to have the upper hand here. On the web, Flash absolutely dominates. It is the video technology already used on the world's most popular social networking sites YouTube and MySpace, among others, and it's a proven technology most developers are comfortable with. There is an increasing demand from consumers to be able to download videos from the web to the desktop for offline viewing and to do that they will need a Flash desktop player. Thus, the market is there for Adobe media Player. Now what has Microsoft got to offer with Silverlight? In essence, an alternative browser based video player format to Flash. To be sure it is compatible with the three most widely used browsers but Microsoft has to build the market by convincing web publishers and content developers to use its technology instead of Flash. Where is the incentive for that? Microsoft can talk until it is blue in the face that Silverlight is superior technology to Flash. The fact is, however, that Flash has a dominant market position and all the momentum. As would-be competitors to Windows can attest, those factors are hard to overcome.{moscomment}
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