| Sensis MediaSmart partners to get in the games |
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| Written by Stan Beer | |
| Friday, 11 May 2007 | |
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Anthony Saines, Group Manager Sensis Digital Marketing Services said, “With 79% of Australian households having a device for playing computer and video games, the gaming audience cannot be ignored by the advertising industry. “The MediaSmart mission is to build a network that allows us to respond to every digital advertising brief. In-game advertising provides another way for us to reach the ever-growing digital audience in an increasingly fragmented media landscape. “With the average age of Australian gamers set at around 28, our exciting new partnership with IGA Worldwide – the largest independent in-game advertising network – makes it easier for us to target the ‘lost generation’ of 18 to 30 year old males who are becoming more and more elusive to traditional media.” Some of the opportunities available to advertisers through MediaSmart’s new partnership will be in-game billboards, logo placement and videos. “We are thrilled to add Sensis as a partner of IGA Worldwide,” said Justin Townsend, CEO, IGA Worldwide. “By expanding our business globally, we are now able offer a full choice for our advertisers across all channels in the United States, Europe and now Australia.”{moscomment}
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