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Technology news and Jobs arrow Our Blogs arrow The BeerFiles arrow HD DVD spin wears thin after Blockbuster goes Blu-ray
HD DVD spin wears thin after Blockbuster goes Blu-ray PDF Print E-mail
Written by Stan Beer   
Tuesday, 19 June 2007
Just one week ago the North American HD DVD Promotional Group issued a media release broadcasting that "HD DVD is significantly ahead in the dedicated consumer electronics player market with 60% of all high definition set-top players sold." However, the announcement that the Blockbuster video store chain will stock only Blu-ray titles in its remaining 1200 stores after an initial 500-store trial exposes HD DVD spin for what it is.

In the world of consumer electronics it's easy to play around with statistics and make them dance to your tune - especially if you're using terms like "dedicated consumer electronics player" when taking about high definition video. As we all know, by far the biggest selling high definition player to date is the Blu-ray toting PlayStation 3 - a non-dedicated player.

The PS3 may so far be a poor selling games console compared to its competitors but in the fledgling high definition video player space it simply blows its competitors away. Even if most consumers aren't buying the PS3 to play videos, it's hard to imagine that they wouldn't also use it for that purpose.

To give some indication of the difference between HD DVD player sales and PS3 sales, using the HD DVD Promotional Group's own numbers, consumers have purchased 150,000 dedicated HD DVD consumer electronics players. To date, worldwide sales of PS3 consoles is approaching 4 million, with about 1.5 million sold in the US. Add to that about 100,000 dedicated Blu-ray players sold.

So the HD DVD camp can crow about its 4 to 1 movie attach rate advantage over Blu-ray players but it doesn't really hold water when you have 25 times the number of Blu-ray players in homes.

As far as price is concerned, what was once the biggest selling point of HD DVD players is fast diminishing. In the US, the gap is now just $100 between the cheapest players of both formats and that is likely to disappear altogether in the not too distant future. Things can always turn around of course, but when the biggest video store on the block throws its lot in with Blu-ray then its seems that the writing is on the wall for HD DVD - can anyone spell Betamax?{moscomment}


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