Technology news and Jobs 
Fuzzy Logic iPhone service plans competitive but skimp on SMS
Fuzzy Logic iPhone service plans competitive but skimp on SMS | iPhone service plans competitive but skimp on SMS |
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| Written by Alex Zaharov-Reutt | |
| Wednesday, 27 June 2007 | |
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Page 2 of 2 Activating the iPhone for use will be done by the user in front of their PC or Mac using iTunes at home or in their office, saving time in stores, with Apple promising the process is easy, even allowing existing AT&T customers to port their existing cell phone number to their new iPhone, with the whole process taking only a few minutes. Jobs explained that “There are tens of millions of people in the US who already know how to sync their iPods with iTunes, and syncing their new iPhone with iTunes works the same way.” Stephenson from AT&T said that “iPhone’s user-driven activation is another example of how AT&T and Apple have partnered to bring innovative new features to our customers. iPhone’s innovative activation and sync is just one example of how this is going to be a real industry game-changer.” So, is Apple’s technological superiority so great that they can even increase the efficiency of the cell phone store industry? Given iTunes famous ease of use, it certainly seems possible. After all, when it comes to Steve Jobs, nothing seems to be impossible at all! The time saving trick of at-home activation will be necessary to help the expected crowds move through stores with as many leaving with an iPhone as possible. Naturally, some form of credit check will still be likely in stores, so it won’t be as simple as grabbing an iPhone from the shelf, paying with your credit card and walking out the door, but if your credit’s good, it will be a painless process. So, iPhone plans don’t cost the Earth, and deliver on all fronts save for SMS text messaging, but that will only affect the heaviest SMS text users who will simply have to pay a bit more for the extra text messages they send. As the final days count down to iPhone availability, the only thing missing is the iPhone itself! It’s no problem for anyone in the United States of America, but for the rest of the world, June 29 will be yet another day the iPhone won’t be on sale. But with the wait should hopefully come some benefits – an improved iPhone 2.0 with more memory, 3G and 3.5G connectivity, the elimination of version 1.0 bugs and maybe even better pricing. We’ll just have to wait and see, while our US friends bask in iPhone availability – or go to the US and somehow buy an iPhone and put up with AT&T’s global roaming rates back in our home countries. Or hope that hackers figure out how to unlock an iPhone so it can be used anywhere! Whatever happens on June 29 – the next six months will prove to be electric for Apple and the iPhone, providing us all with an unforgettable ride. Let’s hope the iPhone is as big a revolution as Steve Jobs promises it will be! {moscomment}
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