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Technology news and Jobs arrow Our Blogs arrow The BeerFiles arrow Google slammed over Sicko blog: welcome to the real world
Google slammed over Sicko blog: welcome to the real world PDF Print E-mail
Written by Stan Beer   
Tuesday, 03 July 2007
It may come as a shock to adoring Michael Moore fans but not everyone agrees with him or the ways he expresses his views through the medium of film making. Thus, when Google blogger Lauren Turner, who sells Google advertising to the healthcare industry, expressed relatively mild and veiled criticism of Moore's new film Sicko in a company blog and suggested ways her clients could combat negative publicity through advertising, outrage ensued.

The Moore faithful, about as fanatical as the Apple faithful, are calling for Google's blood over Ms Turner's blog - even though she has subsequently stressed in a follow up blog that she was expressing her personal opinion only. Personally (and this is MY opinion not iTWire's) I believe that Google should have instead followed with a proud proclamation: "Sorry folks, but we're in the advertising business - Michael Moore doesn't pay our bills."

Seriously though, Ms Turner's blog about Sicko makes some good points, which have already been raised by more objective reviewers. Moore, as he often does in his films, picks out isolated and the most sensationalist stories he can find to portray his targets in the worst possible light.

Healthcare insurers and pharmaceutical companies are portrayed as greedy, heartless corporations with no redeeming features. Moore makes no pretence at balance - and why would he? Balance doesn't sell. Yes, Moore is in the business of making money too.

In fact, Ms Turner treads very carefully in her blog and is careful not to actually attack Moore himself. She merely points out the obvious - Moore believes the US healthcare industry is sick and the industry has faced this type of criticism many times before.

Thus, when Ms Turner, on behalf of Google (let's be honest), suggests to her clients that a good way to combat negative perceptions is through search engine advertising should anyone be surprised?

Let there be no doubt that Google has become a very powerful player in the media and technology spaces. The Google blogs may not be perfect but at least they provide some sort of personal interface between the company and the world. It would be a pity if that were to be curtailed because some sections of the community don't happen to like what individual bloggers are saying.

By the way, fortunately I've never been sick in the US. However, I had a bad flu which laid me up for more than a month in London. I can tell you that British National Health wasn't all it was cracked up to be.


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