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Our Blogs The BeerFiles Sony adds snap to Crackle in bid to attract filmmakers
Our Blogs The BeerFiles Sony adds snap to Crackle in bid to attract filmmakers | Sony adds snap to Crackle in bid to attract filmmakers |
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| Written by Stan Beer | |
| Tuesday, 17 July 2007 | |
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The strategy seems breathtakingly simple yet novel. Playing in the same league as YouTube was a losing battle but presenting a site of select high standard user submitted content could work on a number of levels. Visitors wishing to see high quality experimental films would be attracted to a site like Crackle. Aspiring filmmakers could work to get submissions accepted as a stepping stone to greater success. Sony could turn Crackle into a site which lends prestige and credibility to video makers whose works are accepted and featured. However, the big kicker for Sony is that Crackle could well prove to be a fertile ground from which to recruit talent. Of course, if Sony spots somebody particularly good the company may not be so keen to post the video on Crackle before a contract is inked. It would not surprise if other movie studios are watching this move by Sony closely.
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