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Technology Deals Yahoo! taps First Rate ad network
Technology Deals Yahoo! taps First Rate ad network | Yahoo! taps First Rate ad network |
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| Written by Stephen Withers | |
| Tuesday, 16 October 2007 | |
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"The partnership with First Rate’s TPN Network expands our sponsored listings distribution network in both Australia and New Zealand, and provides us with increased and diversified traffic to benefit the range of businesses who have Yahoo! Search Marketing search advertising campaigns," said Sam Stern, head of business development partner solutions for Australia and New Zealand at Yahoo! Search Marketing. First Rate CEO Jon Ostler said the deal would provide a new advertising revenue stream for TPN's network of publishers.
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