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Technology Deals Phone developer picks up CRM shop
Technology Deals Phone developer picks up CRM shop | Phone developer picks up CRM shop |
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| Written by Stephen Withers | |
| Wednesday, 07 November 2007 | |
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The merged entity is working towards a product that combines presence management, instant messaging, fixed and mobile calling with access to information about customers and business partners. "Telephony and CRM have a naturally concentric relationship, so this is good place to leverage hybrid-hosted and we are thrilled that the great folks at Insightful have joined forces with us to accelerate our unified offering to the global SMB marketplace," said Fonality CEO Chris Lyman. Marc Englaro, co-founder and CEO of Insightful, is now general manager of Fonality's CRM division. All Insightful employees have joined Fonality. Insightful's SugarCRM managed service - rebadged as FonalityCRM - will remain available while the new product is developed. "In Fonality we found a like-minded team which values going beyond simple integration, and building fully conjoined products that expand the definition of what's on the market today," said Englaro. "Together we’re going to continue to raise the bar for what people expect from both VoIP and CRM."
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