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Information Technology News Organisations paying only lip service to sustainability.
Information Technology News Organisations paying only lip service to sustainability. | Organisations paying only lip service to sustainability. |
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| Written by Stuart Corner | |
| Tuesday, 20 November 2007 | |
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James Watson, senior editor at the Economist Intelligence Unit, said: "Many companies are moving away from mere rhetoric towards real business initiatives. However, a gap remains between what companies claim they are achieving in terms of managing their social and environmental impacts and the extent to which their executives feel involved in these activities. Companies need to devise strategies that do more to engage staff in sustainability through their day-to-day activities." The research found that sustainability programmes were missing out on board-level leadership. In 40 percent of the organisations surveyed, the person responsible for sustainability issues did not report directly to the board, while 23 percent of organisations had no person responsible for such matters. Francois Barrault, CEO, BT Global Services, said: "The key to helping sustainability programmes benefit society, the environment and profitability is leadership. All organisations, BT included, are at the start of this journey, but now is the time for CEOs and CFOs to lead from the front. Our own experience is that sustainability can be a win-win for all concerned – local communities, emerging economies, the environment and also the bottom line." The full report, "Action or Aspiration? Sustainability in the Workplace", can be downloaded from www.biggerthinking.com/actionoraspiration . {moscomment}
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