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Technology Lifestyle PS3 starts claw back after topping Wii in Japan
Technology Lifestyle PS3 starts claw back after topping Wii in Japan | PS3 starts claw back after topping Wii in Japan |
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| Written by Stan Beer | |
| Saturday, 01 December 2007 | |
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In October, figures from Japanese publisher Enterbrain indicated that the Nintendo Wii outsold by more than 2 to 1 (110K units to 47K). While this was a huge gap, it signalled a marked improvement for the PS3 which had previously been slaughtered to the tune of 6 to 1. The October improvement in PS3 sales on the back of price cuts and the introduction of the 40GB model had analysts tongues wagging in speculation that Sony may have at least found the right formula and price point to win back market share. If the sales figures for November are any indication, then those who believed that to be the case may be right. November figures from Enterbrain show that the PS3 outsold the Wii in Japan by 183K to 159K. An interesting point to note is that the PS3 sales do not appear to have come at the expense of Wii sales. The Wii still sold remarkably well in November - 40% up on October. However, the appearance of the 40GB PS3 at an attractive price point appears to have unleashed a flood of pent-up demand. According to reports from the US, November sales of the 40GB PS3 have also been incredibly strong, with sales in early November tripling to 100K a week. However, a quick visit to Amazon appears to indicate that the Wii still reigns supreme in sales on that site. The holiday shopping period and the coming 2008 may well be the make or break year for Sony and the PS3. with sales of about 6.5 million PS3 units compared to 15 million Wii units, with both consoles hitting the market at around the same time, and around 14 million Xbox 360 units, released a year earlier, if the PS3 is ever going to be the market leader, its run has to start now.
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