| Dell adds Tesco to retail roster |
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| Written by Stephen Withers | |
| Thursday, 27 December 2007 | |
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"With over 13 million customers per week shopping at Tesco's stores, this deal will result in substantial exposure for Dell's brand and products”, said Mark Ormerod, Vice President and General Manager, Consumer business for Dell's Europe, Middle East and Africa operations. "Customers like to experience technology first hand, and can now purchase Dell's award winning products in a Tesco store convenient to them." "We are committed to helping our customers with the latest hi-tech products at great value prices, which makes teaming up with Dell a perfect fit," said Graham Harris, Tesco Commercial Director. "We are excited to offer our customers in the UK and in Europe a new and award winning brand that was previously only available from the company direct." Other large retailers offering Dell products include Carphone Warehouse in the UK, DSG International and Carrefour in Europe, and Best Buy, Staples and Wal-Mart in the US.
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