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Yahoo! unveils mobile Internet domination plans PDF Print E-mail
Written by Stuart Corner   
Tuesday, 08 January 2008
Page 1 of 3
There are over three billion mobile phone users. Someday most of them will be able to access the Internet from their cellphones and when they do Yahoo! wants to be their first port of call for whatever information or service they ultimately desire.
It's a hugely ambitious goal. Not only is Yahoo! up against a monster competitor with similar ambitions in the form of Google, it's up against every cellular operator in the world which wants to keep ownership of its customers and provide much more than basic mobile connectivity. And increasingly it is up against the major handset vendors such as Nokia which are branching out into providing services.

Should Yahoo!, or Google, succeed even partially the rewards will be enormous. The humble cellphone in recent years has risen to provide significant challenges to the digital camera market, the portable music player market and is now being tipped to grab a major share of the GPS device market. While most of the new users are in developing countries and using the phones only for SMS and calls the percentage of phones able, and being regularly used, to access the Internet can only grow.

So what is Yahoo! planning? First off, let's be clear that I am not exaggerating the scope of Yahoo!'s ambitions. Yahoo! co-founder and CEO, Jerry Yang kicked off the 2008 International CES Industry Insider Series sayin the goal was to strengthen Yahoo!'s role as "the preferred starting point for anything and everything users need online." He added "To be the best starting point, it's clear that we need to open the Yahoo! experience to any device or user. Mobile is a perfect example since more consumers are soon expected to come and go from the Net via their phones rather than desktops."

Yahoo!'s strategy is "to enable and lead a mobile ecosystem ultimately serving billions of users by providing indispensable & compelling services to consumers, developers, publishers and advertisers." According to Marco Boerries, executive vice president Connected Life at Yahoo! "Yahoo!'s ultimate goal is to bring the best possible Internet experience to the billions of mobile consumers around the glob."

Specific announcements made at CES to help Yahoo! achieve this goal were:
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