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Cornered! Yahoo! unveils mobile Internet domination plans
Cornered! Yahoo! unveils mobile Internet domination plans | Yahoo! unveils mobile Internet domination plans |
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| Written by Stuart Corner | |
| Tuesday, 08 January 2008 | |
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Page 2 of 3 - The Yahoo! Mobile Developer Platform, billed as "a one-stop solution for developers to create mobile-optimised applications (ie mobile widgets) that are easy to build, quick to deploy and run across a wide selection of devices, thus making it easier for Internet content and services to 'go mobile'. Yahoo! says this will provide developers with the tools to write code once and efficiently publish their content across hundreds of devices. "Yahoo!'s Mobile Developer Platform is expected to usher in a dramatic acceleration in the adoption of mobile services by creating an explosion of new choices for the consumer." The first such widgets are already here ones from eBay, MySpace and Viacom will be available this week. At present the new home page is available only to US cellphone users with an iPhone, some Nokia Series 60 devices and some Windows Mobile devices. Yahoo! plans to make it available across additional devices and mobile browsers and internationally in coming months - A new, early beta, version of Yahoo!'s all-in-one mobile offering, Yahoo! Go 3.0. Its predecessor, Yahoo! Go 2.0 was a collection of mobile-optimised Yahoo! services, but Yahoo! Go 3.0 is an open environment including an enhanced design, the new Yahoo! home page and Yahoo!'s full selection of Mobile Widgets developed by third parties. "Users now can tap into the vast selection offered by the rest of the Internet – making it even easier for mobile consumers to get exactly what they want, when they want it and how they want it," Yahoo! claims. Of course, Yahoo! will not be able to achieve is vision single-handedly: it's role after all is to provide access to content in a wide variety of ways designed to enhance the accessibility and usefulness of that content but ultimately it needs content from other providers Yahoo! says it is "focused on creating the monetisation engine for the mobile Internet: enabling publishers to monetise their services, and advertisers to reach their target audiences at large scale and with impact." |
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