| Cisco poised to enter social networking market - UPDATE |
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| Written by Stuart Corner | |
| Thursday, 10 January 2008 | |
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Page 1 of 3 "Think about it," Scheinman said, "the digitisation of content and access to broadband is revolutionising how people choose to be entertained...But the network is more than a fire-hose of content. The network can ultimately provide a Web 2.0esque entertainment experience by bridging the gap between consumers and content owners." He argued that the proliferation of online content had brought with it a new challenge. "This new reality has created the We/Me movement. People still want to have the social experience around entertainment (the 'We'). They want to want to hang around the virtual water cooler watching videos with friends, discussing their favourites, and increasingly adding their own creations to content through comments, mashups, derivative works, etc. But the proliferation of choice has also led to people demanding a more personalised entertainment experience (the 'Me') to help them deal with the volume of content." He contends that: "The entertainment industry is struggling to deliver the We/Me experience, and still get paid for the valuable content they create." And this is where Cisco comes in. The company envisages a key role for itself in bridging this Me/We gap, and EOS is the means by which it intends to do this. |
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