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Technology news and Jobs arrow Shakers & Breakers arrow Much more to sustainability in IT than being green, says AIIA
Much more to sustainability in IT than being green, says AIIA PDF Print E-mail
Written by Stuart Corner   
Sunday, 13 January 2008
The Australian Information Industry Association (AIIA) is leading the charge to make 2008 'the year of the sustainable workplace' but says the concept of a sustainability in IT must be much wider than environment or 'green' issues and must address the threat posed to the industry's long term viability by a diminishing pool of human resources and increased competition for those resources.
"Traditional ideas about sustainability are becoming too limiting as ICT enters a business era that is being slowly depleted by an industry brain drain," said AIIA CEO Sheryle Moon. "Retaining skills must become an integral part of the way that we think about environmental design in ICT, alongside all the things that we usually think of when we consider sustainable industry practice."

Moon contends that while the reduction of 'power-in-and-carbon-out' remains the current focus of world media, "the ICT industry will need to think much more laterally about the concept of sustainability in order to remain economically viable and intellectually relevant into the future."
 
She claimed that the IT industry's 'sustainability' was under threat from three forces: falling ICT student enrolments, an increasingly competitive labour market and the imminent retirement of the baby boomer generation. "These factors are a potent combination, and potentially lethal to the skills that ICT relies upon," Moon said and she called for "strong leadership and integrated programs that will transform the nature of industry workplaces to address these problems."
 
Number one priority for the industry to attract and retain new staff, according to Moon is "to address the health of our workplaces...Job stress and poor management practices have become all too common in modern business, and the workforce effects are now beginning to be well documented. These issues are strong drivers of absenteeism and among the most significant factors in high staff turnover and separation. The ICT industry cannot afford this."

Her comments come as a survey of employers in the US by an IT staffing agency claims to have found that management of 'millennials' - the 18-31 age group and source of the future IT workforce - is one of the toughest management challenges facing employers.
 
Moon called for the industry to stage "a return to the age-old management principles of establishing trust, communicating a clear vision, and setting goals and objectives that align with both corporate and individual values." According to Moon: "What the industry needs are new ideas to deliver these values to our workplaces and change them for the better. We cannot afford to sit idly by while problems that we have long been aware of eat into our most valuable resource, the skilled workforce."

Moon's views were expressed in an AIIA press release. However it offered to information on any specific AIIA initiatives to address the challenges identified by Moon.


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