Australian search engine portal Ansearch Limited (ASX:ANH) has signed an agreement with Google Inc, to resell the search engine giant's advertising solutions.

Under the agreement, Ansearch’s online advertising subsidiary, soush Pty Ltd, has become an authorised reseller of Google advertising solutions. The company can now provide Google advertising to its online website publisher clients in Australia and New Zealand.

“This is an exciting development for Ansearch,” said Ansearch Limited CEO Dean Jones.

“Following this agreement, soush can immediately provide near 100% advertising coverage for website publishers while maximizing premium rates. This has been the main challenge facing the online advertising industry, selling more advertising space without prejudicing the pricing rates.  The marriage of highly relevant advertising with near 100% coverage will result in substantially increased revenues for both ourselves and our online publisher clients.  This is a very important step in our growth strategy,” said Jones.

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