Leading the Market
iTWire is clearly Australia’s # 1 technology news and information site ahead of ZDNet, CNet and ITNews. iTWire, as an independent Australian owned site, has achieved market leadership over these competitor sites despite their international resources, ownership and affiliation. Visit the compare graph at Alexa

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iTWire’s CPM calculator is a fast, easy way to work out the cost of your ad campaign and the exposure you’ll get for your brand, products and services with the thousands of IT & telecommunications professionals who regularly visit our news and information site and read our daily UPDATE e-newsletter. There’s been huge growth in online advertising and advertisers increasingly acknowledge the cost effectiveness of reaching their target audience through sites like iTWire. To work out your advertising costs and exposure to iTWire’s rapidly expanding audience just follow the instructions.

How to use the calculator:

• To find the cost of a campaign:
  Find the cost of an online campaign by entering the cost per 1,000 impressions of the campaign, then enter the total number of impressions and hit SOLVE.
• To find the cost per 1,000 impressions (CPM):
  Find the cost of an online campaign by entering the total cost of a campaign, then enter the total number of impressions and hit SOLVE.
• To find the total number of exposures you can get for your budget:
  Find the total number of impressions by entering the total cost of the campaign and the total number of impressions, then hit SOLVE.