BeerFiles is a sometimes irreverent blog concerning all things to do with IT, technology, people and the media from the point of view of a hard boiled technology journalist and commentator. Stan has been in the IT game for about a quarter of a century. He has seen and written about the rise and fall of more than a few IT players and made many friends, some of whom he has even crossed swords with on occasions. Everything in this blog is purely Stan’s opinion so if you agree, wish to expand upon, correct a post or tell Stan he’s a clueless know nothing, please feel free.

PS3 price cut signals Sony bid to protect fortress Japan

Written by Stan Beer

Saturday, 23 September 2006

Page 1 of 2 ! If there's one place that Sony games consoles reign supreme, it's the world's second largest games market Japan. It's also a market where Microsoft has barely been able to get a look in with its latest generation console Xbox 360. To date, Microsoft has sold less than 160,000 Xbox 360 consoles in Japan, a figure that Sony can expect to surpass with PlayStation 3 within two days of its release on November 11. With this in mind, it has come as a surprise that Sony has slashed the price of its PS3 console two months ahead of its release. It is also surely no coincidence that the new PS3 price will be roughly equivalent to that of an Xbox 360 plus the recently announced add-on HD DVD drive. Much has been made of Microsoft's renewed efforts to crack the important Japanese games market by teaming up with Japanese content providers and making a serious attempt to cater to the Japanese gamer's psyche. However, some analysts have suggested that it is not Microsoft but rival Japanese company Nintendo and its new low-priced Wii console that has Sony worried. << Start < Prev 1 2 Next > End >>

 

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