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Information Technology News AMD's each-way bet on mobile graphics
Information Technology News AMD's each-way bet on mobile graphics | AMD's each-way bet on mobile graphics |
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| Written by Stephen Withers | |
| Wednesday, 14 February 2007 | |
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The first licensee is STMicroelectronics, which will add the AMD technology to its Nomadik multimedia application processor chips used in phones, PDAs and other handheld devices. "Combining AMD’s leading graphics core with the proven strengths of our Nomadik leading-edge multimedia platform will not only drive interest with application developers, but will help feed the consumer appetite for visually rich 3D applications and multimedia," said Jyrki Hannikainen, general manager of STmicroelectronics' Application Processor Division. AMD's own mobile newcomers are the Imageon 2298, 2294 and 2292 media processors, which are claimed to deliver DVD-quality video and high-definition audio. Target markets appear to include camera phones, with support for up to 12 megapixel camera functions, video recording with stabilisation, DVD-quality playback, video telephony, and mobile TV. Operators offering 3G phones using existing Imageon chips include AT&T and Vodafone. Although the new chips are available immediately, phones and other devices incorporating them are not expected until early next year.{moscomment}
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