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Cornered! AMTA defends another assault on the cellphone industry
Cornered! AMTA defends another assault on the cellphone industry | AMTA defends another assault on the cellphone industry |
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| Written by Stuart Corner | |
| Monday, 19 February 2007 | |
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Page 1 of 3 Seems to me he is largely stating the obvious. Sure marketing to children in our society is way over the top. You see it everywhere all the time. Why single out the mobile phone industry? In my view, the remarks would have been best left to pass without comment by the mobile industry. But no, the response from the Australian Mobile Telecommunications Association (AMTA) was predictable and predictably swift - any news at all critical of its industry always provokes an immediate rejection. This column has taken issue in the past with the rigour of AMTA's knee jerk responses to critical material. When a US study demonstrated that driving while on the phone increases the risk of accident to the same level as a blood alcohol level of 0.08, the legal limit in most US states, AMTA was swift to respond . AMTA has done it again, rejecting the AI's claims saying "The overwhelming reason why parents buy mobile phones for their children is for safety and security reasons...An Australian Psychological Society study, which is quoted in the Australia Institute's study, found the main reason highlighted by both parents and adolescents for getting a mobile phone was for contact with parents and safety." |
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