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Cornered! Support your favourite cause with every phone call
Cornered! Support your favourite cause with every phone call | Support your favourite cause with every phone call |
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| Written by Stuart Corner | |
| Sunday, 25 February 2007 | |
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And for PPFA the deal offers more than just revenue: it provides an avenue to contact its supporters. In every monthly bill, Planned Parenthood Wireless subscribers receive information about how they can get more politically involved, including a 'Free Speech' offer of up to 30 free minutes of calls a month for members to speak out on women's health issues. The service is also able to facilitate communication between members, further aiding the cause of the organisation. It offers free calls between Planned Parenthood Wireless members. Working Assets was established in 1985 "to help busy people make a difference in the world through everyday activities like talking on the phone." Every time a customer uses one of Working Assets' donation-linked services (wireless, long distance or credit card), the company donates a portion of the charges to non-profit groups "working to build a world that is more just, humane and environmentally sustainable." To date, Working Assets' members have generated more than $US50 million for progressive causes. The service for the PPFA seems to be the first dedicated to a specific group or cause, but clearly the idea could be extended to any charitable or political lobbying organisation.{moscomment}
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